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Television Advertising Xenia OH

Making television advertising work in the home improvement business is a challenge, but find the formula that works and it can be a scaleable lead source that builds your brand like nothing else.

Local Companies

Bing Design
937-248-8341
126 E. Center College Street
Yellow Springs, OH
aWater4u
937-264-0686
1724 Bartley Rd
Dayton, OH
Lukas-Pearce Incorporated
937-275-7500
6929 N. Main Street
Dayton, OH
Emaginit
(330) 688-9983
3060 S Oak Hill Rd
Silver Lake, OH
Costello Nardecchia
(614) 839-4440
1080 Kingsmill Pkwy Ste 300
Columbus, OH
U! Creative Inc.
(937) 247-2999
72 South Main Street
Miamisburg, OH
PawsAGoGo
937-242-6679
772 Eagledale Circle
Kettering, OH
MURPHY ADVERTISING CO.
937-382-1010
82 Wesley Way
Wilmington, OH
Wirth and Associates Advertising
(937) 372-1331
1237 Cincinnati Ave
Xenia, OH
Global Stamp News
(937) 492-3183
902 Lynn St
Sidney, OH
Data Provided by:
 

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: September 1, 2007

By John Stevens

Making television advertising work in the home improvement business is a challenge, but find the formula that works and it can be a scaleable lead source that builds your brand like nothing else.

THINGS TO REMEMBER
  • Spend too little on your initial buy, and your frequency will never reach critical mass. You'll write off TV without a fair test.
  • Don't buy spots, buy impressions. An “expensive” spot may deliver a lower cost per thousand in your demographic than a “cheap” spot.
  • Talk to competing sales reps. Learn all you can about spot availability. In some markets, car dealers run their spots early in the month. You can buy cheaper when the car dealers are silent. And plan for a TV hiatus during political season.
  • Frequency is critical. Five spots in the same program to the same audience in a week will likely produce better results than 10 spots run-of-station — spots that reach a bigger audience but not often enough to reach critical mass. Buy commercials in two-week flights rather than a lighter schedule for a month.
  • Low-involvement programming is best for direct response. Go with Oprah, local news, or a Saturday afternoon movie, not the season final episode of 24.
PITCH YOUR BUSINESS

Finally, don't buy your television schedule, sell it.

Station sales managers have broad discretion. Pitch the sales manager face to face.

Click here to read full article from Replacement Contractor

Featured Local Company

U! Creative Inc.

(937) 247-2999
72 South Main Street
Miamisburg, OH

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